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Co-Foundr and Creative Director of Dead Horse Branding, Rick Caballo on the Cover of Poze Magazine
- Dead Horse Branding
- Sep 3, 2025
- 2 min read
Rick Caballo is a visionary creative whose impact spans far beyond any single medium. A musician, designer, photographer, and entrepreneur, he continues to defy convention and inspire innovation through every facet of his work.
Originally from Wollongong, Australia, and now based in Nashville, Tennessee, Caballo is the cofounder of Dead Horse Branding, a full-service creative firm he runs alongside his partner, Melissa Core. Together, they have built a powerhouse
agency that integrates brand development, design, marketing, and strategic planning for artists, businesses, and public figures across the globe.
But Dead Horse Branding's innovation doesn't stop at creative services. The company is also behind the DH7 Educational Program, a groundbreaking global initiative designed to bridge the gap between classroom education and real-world creative industries.
Implemented in both the U.S. and Australia, DH7 equips students with essential branding knowledge across industries such as music, fashion, business, culinary arts, design, entertainment, and more-empowering them to build and manage their own brands before they even graduate.
Rick's personal artistic journey is just as dynamic. He began with airbrushing and sign painting. evolving into a sought-after designer and fashion visionary. His fashion label CORELLO has been worn by icons like Steven Tyler, Miranda Lambert, and Florida Georgia Line, and has been featured in major publications like People Magazine and InStyle.
He also made waves in the music and publishing worlds with the design and photography for Elvis, Strait to Jesus, a coffee table book chronicling the career of legendary producer Tony Brown. His distinctive portrait work-blending realism with raw emotion-has captured legends like Keith Richards, Willie Nelson, and Bono.
Whether through his design work, educational initiatives, or creative collaborations, Rick Caballo continues to shape culture with bold vision and artistic integrity.
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