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Caballo heading up brand expansion through creative licensing deals for Burrell

April 27, 2020

NASHVILLE (April 27, 2020) - Accomplished branding developer and award winning art director Rick Caballo is proud to announce the addition of celebrity chef, Anne Burrell to the growing list of A-list clients represented by Dead Horse Branding, co-founded by Caballo and Melisa Core-Caballo. Easily recognizable by her blond spiky hair and spunky personality, Chef Anne Burrell is a New York Times best-selling cookbook author known for her string of hit Food Network series “Worst Cooks in America,” "Secrets of a Restraunt Chef,” and “Chef Wanted.” The unstoppable duo at Dead Horse Branding are elevating Burrell’s brand awareness to new heights by creating fresh, unprecedented licencing opportunities to expand the brand’s reach and potential. 

“I’m excited to design and curate products for notorious celebrity brands such as Chef Anne Burrell” says Caballo of the new project. “She has such a cool, edgy vibe that will allow for more out-of-the-box brand collaborations beyond traditional culinary products. It's important for A-list brands to continue growing their empire upward and outward and that's where our licensing division comes in. I love seeing products in the marketplace that we were responsible for designing/crafting and essentially being the reason the client’s brand jumps up to a whole new level.”

Rick Caballo is a heavily decorated designer having won several awards in his field. Last year he celebrated the win of two International Design Awards as well as two GDUSA Magazine Awards.

In 2018 alone Caballo earned five nationally recognized awards, including four for his work on Elvis, Strait, to Jesus, a coffee table style book chronicalling the life of legendary producer Tony Brown. Caballo designed and photographed the book earning gold for the best published book for the 11th Annual International Design Award, along with three New York City Big Book awards. The same year, he was named one of Graphic Design USA Magazine’s 2018 “People to Watch '' and recognized by the publication earning the Best Brand Identitiy-Logo award for his logo creation for The Loving Mary Band, Steven Tyler’s solo band. 

In 2015, Caballo co-founded the one-stop branding shop Dead Horse Branding in Nashville, TN. Specializing in brand development and PR strategy, the company offers a wide array of services on both the creative and business sides of the industry, including social media management, website buildout, licensing opportunities, photography sessions, critical PR, graphic design, and more.

Dead Horse Branding currently boasts a client roster as diverse as their service lines, catering to creatives involved throughout all facets of the entertainment industry. Such clients include Grammy-winning producer Tony Brown, author and professional performance coach Bill Cakmis, country-folk prodigy EmiSunshine, pop singer Halston Dare, award-winning jazz artist and songwriter Marc Jordan, celebrated chef and Food Network host Anne Burrell, and Sony Latin’s dynamic group the Baha Men.

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