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June 15, 2020 | Business Side of Music Podcast Episode #119

Hosted by Bob Bender

Rick Caballo: Use This Downtime to Get Your Music Business Affairs in Order

Branding is your identity. Whether it's your look on stage, your logo, or your the style of your music. Its what sets you apart from all the others. On this episode, we talk with Rick Caballo, who's the founder and Art Director for Dead Horse Branding, and dig into what it takes to discover what your unique powers are in order to stand out from the noise. We discuss such components as: Branding your identity What is your personal core message Find Out who you are, pick your lane, and build on that. What is your sound, and what does that does your sound look like We also chat about Baha Men ("Who Let The Dogs Out") which is one of the many clients that Dead Horse Branding is working within developing their career. Equally at home on stage before thousands, or working up designs for a cutting-edge brands, Rick Caballo is nothing if not creative. Now based in Nashville TN, Rick was born and raised in Wollongong, near Sydney, Australia. This accomplished singer-songwriter, artist, photographer, and designer has a rare combination of charisma and ingenuity which means he is constantly in demand. As a musician, Rick has performed for audiences across Australia, the USA and Europe. He is adept at broad range of genres and has been influenced by artists ranging from the Rolling Stones and Bob Dylan to Bruce Springsteen and U2. Rick’s first full-length album, Love Retaliation, was recorded in Nashville and has received regular airplay on Australian and European radio.


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