AUSTRALIA’S RICK CABALLO IS LETTING THE DOGS BACK OUT AFTER 20 YEARS
SYDNEY, NSW (June 2020)—In the wake of the 20th anniversary of their Grammy winning smash hit “Who Let the Dogs Out?,” that was top 40 on over 25 international charts from their certified triple platinum album, the Baha Men are ready to bring their sound into this new era of music, starting with their latest single “Take A Chance.” With Australia being their #1 fanbase and Caballo being an Aussie himself, the island to island pairing could not have been more perfect. With incomparable creative capabilities spanning across Music, Art, Fashion and Overall Branding, Rick Caballo is quite the Renaissance Man. The Wollongong native is currently based in Music City, Nashville, Tennessee, where he is the Art Director and Co-Founder of Dead Horse Branding, with his powerhouse partner Melissa Core-Caballo. The company focuses on creating a cohesive brand around the heart of the client and has worked with all star clients in the past such as Steven Tyler’s solo band Loving Mary and Food Network star Chef Anne Burrell.
Caballo says he is excited to be working with the Baha Men and that they allow him to have artistic expression within their shared vision for the group’s future. Rick wanted to create a new identity for the group with a sophisticated touch, while still maintaining their edgy, laid-back island style that they are known for. The group has already taken flight this summer with a 2020 Graphic Design USA award winning website, logo, social media and their summer single design, “Take A Chance”. Using this new found identity, the goal is to allow for the Baha Men to have a cohesive digital presence that will facilitate brand licensing collaborations and chart topping music, as well as encourage tourism within the islands as the Baha Men are proud ambassadors of their home.
Not only is Rick working with the Baha Men, his company has also signed mega Food Network star Chef Anne Burell. Chef Anne is known for her spicy personality, spiky platinum hair and Food Network presence of hosting shows “Chef Wanted,” “Worst Cooks in America,” and “Secrets of a Restaurant Chef.” Caballo is looking to elevate the New York Times best-selling cookbook author’s brand awareness through creative licensing opportunities to allow for the brand to grow beyond its current reach and potential.
Caballo is excited for the opportunity to design and curate for an established brand such as Chef Anne’s, saying “She has such a cool, edgy vibe that will allow for more out-of-the-box brand collaborations beyond traditional culinary products. It's important for A-list brands to continue growing their empire upward and outward and that's where our licensing division comes in. I love seeing products in the marketplace that we were responsible for designing/crafting and essentially being the reason the client’s brand jumps up to a whole new level.”
Caballo says he is excited to be working with the Baha Men and that they allow him to have artistic expression within their shared vision for the group’s future. Rick wanted to create a new identity for the group with a sophisticated touch, while still maintaining their edgy, laid-back island style that they are known for. The group has already taken flight this summer with a 2020 Graphic Design USA award-winning website, logo, social media and their summer single design, “Take A Chance”. Using this new found identity, the goal is to allow for the Baha Men to have a cohesive digital presence that will facilitate brand licensing collaborations and chart-topping music, as well as encourage tourism within the islands as the Baha Men are proud ambassadors of their home.
###
Rick Caballo Media Contact: Nicole Nehrbas | (480) 329-0718 | brands@deadhb.com
