STEFANIE MICHAELA — FULL-SPECTRUM ARTIST REBRAND & MULTI-SINGLE CAMPAIGN

Dead Horse Branding partnered with cinematic-pop artist Stefanie Michaela to architect a full-scale rebrand, relaunch, and multi-single campaign that rebuilt her presence from the ground up. With our comprehensive branding methodology, we unified her visual identity, artistic narrative, music production, media footprint, and partnership strategy to create a cohesive, elevated new era, Turning Pages.

Brand Foundation & Visual Identity

DHB began by establishing Stefanie’s core brand framework, including a refreshed logo and a new photoshoot encompassing her new brand message. We built her new EPK, refined her artist story, and rebuilt her digital presence, including bios, social highlights, and platform aesthetics, to align with her cinematic-pop sound and authentic narrative. Within one year, Stefanie’s social platforms grew 112% with an industry-leading 26.27% engagement rate and continues to grow as we manage all content creation and posting.

Strategic Creative Partnerships

To evolve her sound and elevate her artistry, DHB paired Stefanie with:

• Keith Thomas — Grammy Award–winning producer for Amy Grant, Whitney Houston, Vanessa Williams, Selena, and more

• Nash Overstreet — Multi-platinum songwriter/producer and founding member of Hot Chelle Rae (“Tonight Tonight”)

These collaborations positioned Stefanie alongside top-tier creatives and strengthened her artistic development.

Music Releases & Creative Production

DHB directed the full rollout of Stefanie’s multi-single campaign, including “Found in You,” “Stay in Your Lane,” “Better With Time,” and “Anything Is Possible.”

Our team delivered all creative assets, from single artwork and marketing graphics to full music video production for three releases. Each video was produced to reflect her renewed aesthetic and strengthen brand cohesion across platforms.

Publicity & Media Impact

Over the course of Stefanie Michaela’s multi-single rollout, Dead Horse Branding executed a comprehensive branding and media strategy supporting the releases of “Found in You,” “Stay in Your Lane,” “Better With Time,” and “Anything Is Possible,” along with the official music videos for each single. The team developed all creative assets, including single artwork, music video production, and rollout visuals, while securing significant national and international media coverage across top-tier outlets. Campaign highlights include major features in Music Row, Authority Magazine, BroadwayWorld, Top 40 Charts, Music Crowns, The Medium, Vents Magazine, Buzz Music LA, We Write About Music, Poze Magazine, Spinex Music, IM Music Magazine, New Music Weekly, and on-air segments such as 11Alive Atlanta & Co.’s Artist to Watch series and The Ward Bond Show. Combined, Stefanie’s campaigns have generated over 200 million total impressions across more than 70 secured media placements, spanning editorial features, interviews, music video spotlights, playlist adds, and radio segments. This multi-phase strategy elevated Stefanie’s profile as a rising cinematic-pop artist, strengthened her national brand presence, and built momentum leading into her newest era of releases.

Lifestyle Partnership: City Winery

DHB secured a standout partnership with City Winery for “Better With Time,” including:

• Two-week cross-platform promotional campaign

• Custom wine labels for red, white, and rosé, designed to match Stefanie’s branding

• On-site filming of the “Better With Time” music video

This collaboration expanded her reach into a lifestyle-driven demographic and reinforced her refined brand aesthetic.

Outcome

Through an integrated approach spanning branding, creative direction, social media management, publicity, music production, and partnerships, Dead Horse Branding delivered a comprehensive relaunch that strengthened Stefanie Michaela’s national presence, defined her artistic identity, and built momentum for her next chapter.