DESERT COWGIRL///

Siena is a neon cowgirl hailing from Las Vegas, NV. When Siena came to DHB her brand had not been built yet. We were able to implement the full DH7 method: Consulting, Logo Design, Photography, Web Development, Marketing, Social Media, Publicity, and Licensing. We began with Logo Design, Photography, and then implemented this into the launch of her website. After soft launching her website, we focused on engaging her audience on social media through a strategic marketing campaign including collaborations with Rock n Boho, Tipsy & Trendy, Brandenburg Equine Therapy, and Lucchese Bootmaker. We were able to grow her audience base on Instagram from 2,381 followers to 19.2K in one year, along with launching TikTok and garnering 5,952 followers within the first few months of consistent posting. Through partnering Siena with the right producer to align with her brand, we were able to launch Siena's first single "Sass" in October 2022, resulting in over 25 placements including: Nash Today, Country Central, LA Music Review, Worlds of Country, and more. The success of this single was in part caused by the direction and crafting of a cohesive album cover, sound, and EPK by our creative team. After the successful launch of her first single, we launched Siena's first merchandise line. Our creative team used her solid logo and brand design to implement a line of merchandise that aligned with Siena's story.

​Siena continues to perfect her artistry with us as her brand image is now locked in!