Ryan Aviation Group (RAG) is a luxury private aircraft charter company delivering bespoke travel experiences while putting safety, integrity, and people first. Holding the highest industry broker certification with ARG/US International, RAG goes beyond standard aviation requirements to ensure elite service and uncompromising safety.

For more than 20 years, Ryan Aviation Group has served as a trusted bridge for music, sports, corporate, and leisure travel, operating as a business with a heartbeat, where relationships and responsibility are central to every journey.

Challenge

While Ryan Aviation Group had a strong operational reputation within private aviation, the brand lacked a unified digital presence and public-facing narrative that reflected its values, service offerings, and long-standing industry leadership. There was also an opportunity to elevate awareness around RAG’s sustainability initiatives and philanthropic impact.

Objectives

• Increase brand awareness and recognition within the luxury travel and aviation space

• Drive service inquiries and bookings through cohesive brand storytelling

• Refresh digital platforms to reflect RAG’s people-first mission

• Position Ryan Aviation Group as a sustainability-forward leader in private aviation

• Amplify nonprofit and charitable initiatives through strategic publicity

Brand & Digital Transformation

Dead Horse Branding was brought on to lead a full brand amplification strategy. Starting with a full website redesign our team designed a home for the RAG brand where clients could learn about RAG and book their trips. From there we reshaped all social media platforms to create a cohesive brand voice focused on trust, service excellence, and experience-driven travel.

In tandem, Dead Horse executed a comprehensive website overhaul, designing a user-friendly platform that clearly communicates services while telling the story of the people behind the brand. The new site emphasized seamless booking, transparency, and human connection.

Results:

• +656% increase in fans/followers

• +18,000 increase in brand awareness

• +6,300 increase in post reach

Sustainability & Thought Leadership Campaign

Dead Horse Branding’s publicity team developed a targeted campaign highlighting Ryan Aviation Group’s commitment to sustainability. Through collaboration with 4AIR, RAG implemented carbon offsetting, sustainable aviation practices, and educational initiatives designed to reduce environmental impact and raise awareness around protecting natural resources.

By pinpointing luxury travel, aviation, and national business outlets, the campaign positioned RAG as a forward-thinking leader in responsible private aviation.

Press Coverage Included:

• Business Air News

• Aviation International

• Global Air

Philanthropy & Purpose-Driven Impact

Ryan Aviation Group’s nonprofit arm, 333, partners with charities, nonprofit organizations, and mission-driven events throughout the year to drive awareness and create meaningful change.

During the 2023 Christmas Holiday, Ryan Aviation Group and Shania Twain joined forces for a dollar-match fundraising campaign benefiting Shania Kids Can, a nonprofit providing support and resources to children facing crisis and financial hardship.

Dead Horse Branding led a compelling press and social media campaign, driving urgency and awareness ahead of the holiday deadline.

Campaign Results:

• $10,000 raised in record time prior to Christmas

• Increased visibility for Shania Kids Can and Ryan Aviation Group’s philanthropic mission

Results & Impact

• Unified brand presence across digital and social platforms

• Significant growth in audience size, reach, and brand awareness

• Elevated positioning as a luxury aviation leader with sustainability values

• National press recognition in aviation and luxury travel media

• Successful nonprofit fundraising campaign with measurable financial impact