NOVOCAINE SONG AND MUSIC VIDEO RELEASE///

The Dead Horse Branding Team overhauled singer/songwriter Kelsey Hickman's brand and tone. The first step was partnering Kelsey with the right producer to create the sound that would define her new brand image. We partnered Kelsey with Don Miggs (Mick Fleetwood, Tower of Power) to produce an electrifying country-rock single for Kelsey to come swinging out of the gates, 'NOVOCAINE'. During the process of Kelsey recording 'Novocaine', the DHB team implemented a new photoshoot, EPK, logo, merch design, and website, tying together her country-rocker girl attitude.

Kelsey's single, 'Novocaine' received praise from both the country and rock genres, with over 50 placements in media within the first 6 weeks. Following this single, we released the 'Novocaine' music video, with DHB designing the treatment for the videography team to capture the song's essence of "addictive love".

MUSIC DEVELOPMENT:

1. Novocaine

2. American Boy

3. Love is for Suckers