KATHLEEN FEE — MULTI-RELEASE CAMPAIGN, PRESS STRATEGY & HIGH-PROFILE SHOWCASES

Kathleen Fee launched her Glitter Gold era with a multi-phase rollout: a lead single in February 2024, a full album in July, and a follow-up EP. Dead Horse Branding (DHB) executed a comprehensive campaign integrating cover design, social media content (which was also repurposed into a lyric video), press outreach, music video production, and two major live showcases that amplified her presence across the country music landscape.

Press Strategy & Media Impact

DHB secured extensive coverage across national, regional, and niche publications, highlighting Kathleen’s artistry, storytelling, and rising momentum. Features appeared in:

• Music Row

• Cowgirl Magazine

• Nashville Lifestyles

• Nashville Scene

• The Montauk Sun

• The Country Note

• I’m Music Magazine

• Music Marble

• The Tennessee Highlighter

• The Women of Country

• Poze Magazine

This multilayered press strategy elevated Kathleen’s visibility and positioned her as an emerging voice within modern country music.

Music Video & Visual Storytelling

DHB produced the standout “Look Both Ways” music video, reinforcing the era’s visual identity and enhancing the narrative behind her release cycle. The campaign also featured the official cover design for Glitter Gold, and social media content was creatively adapted into a lyric video, extending the reach and engagement of her music across digital platforms.

Headline Showcases & Live Momentum

The Surf Lodge — Montauk (EP Showcase)

A signature moment of the campaign, the Surf Lodge showcase drew a full-capacity crowd and included:

• Special appearances by Don Felder (The Eagles) and Chad Smith (Red Hot Chili Peppers)

• An all-star band and guest performers

• Contributions from Grammy winner Rebecca Lynn Howard and hit songwriter Rob Hatch

The event spotlighted Kathleen’s artistry in a high-profile coastal venue known for trendsetting live performances.

The Analog — Nashville (Second Showcase)

DHB followed with a second marquee showcase featuring:

• Jayne Denham as the opening act, multiple Golden Guitar nominee with several #1 hits in Australia

• Marti Frederiksen, acclaimed producer/songwriter (Aerosmith, Carrie Underwood, Buckcherry), adding star power and industry credibility

Kathleen delivered commanding performances that energized both industry and fans, further establishing her as a dynamic and compelling artist on the rise.

Outcome

Through strategic press placement, visual storytelling, cover design, social media integration including a lyric video, and high-impact live events, Dead Horse Branding successfully elevated Kathleen Fee’s Glitter Gold era. The campaign strengthened her artistic identity, expanded her media footprint, and positioned her as a fast-rising talent with long-term growth potential.