REMY NOVA — LAUNCHING “OH DEED (ON GUMMY WEED)” WITH DEAD HORSE BRANDING

Veteran songwriter and composer Jeremy Little approached Dead Horse Branding at a pivotal moment in his career: ready to step out from behind the scenes and reintroduce himself to the industry under a bold new artist identity. With a career spanning over 10,000 sync placements across shows like Fringe, Shameless, and Queer Eye, plus live performance credits with David Bowie’s band, Jeremy needed more than traditional publicity, he needed a strategic relaunch that could translate his credibility into a compelling, forward-facing artist narrative.

Under his new alias, Remy Nova, Dead Horse Branding was brought in to lead a full-scale reinvention around his psychedelic debut single, “Oh Deed (On Gummy Weed)” — developing a press strategy that matched the project’s humor, creativity, and cultural edge while positioning Remy Nova as a distinct, must-watch artist in the modern music landscape.

Narrative-Driven PR Campaign

DHB built a story-first campaign rooted in the single’s surreal, humorous, and cosmic backstory, man vs. edible. The campaign emphasized:

• Jeremy’s full creative control (writing, producing, mixing)

• Mastering by Grammy-winner Hans Dekline

• The song’s humor, vulnerability, and psychedelic energy

This narrative served as the foundation for all media outreach.

Media Impact & Press Placements

The campaign generated 18 major media placements and over 45.5M impressions, with highlights including:

• Medium — 41M+ circulation

• Music Crowns — 4M, top global music discovery platform

• Editorial coverage in Music Row Magazine, Voyage LA, FAME Magazine, Authority Magazine, Skope Magazine, and Rock the Pigeon, and more.

• Additional reach via New Music Weekly, Drop the Spotlight, AMNPLIFY, and more

Upcoming placements in Poze Magazine, Vents Magazine, and Scummy Water Tower promise to extend the campaign’s momentum even further.

Amplification Strategy

To ensure maximum visibility, DHB leveraged:

• Cision’s premium media lists targeting Rolling Stone, Pitchfork, and tastemaker outlets

• Grassroots engagement to build authentic buzz

This multi-tiered approach established Remy Nova as a fresh, compelling presence in the music landscape.

Outcome

The launch of “Oh Deed (On Gummy Weed)” was more than a single release, it was a full-scale artist reintroduction. Dead Horse Branding positioned Remy Nova on the radar for new music, film scoring projects, and successfully relaunching Jeremy Little’s identity and setting the stage for his next chapter.