GREAT SONGS, GREAT SOUND, GREAT VOICE///

Dead Horse Branding was hired to manage social media, build a website, distribute and promote music for electro-pop singer Halston Dare. Prior to the release of Halston's single "Replace You", Dead Horse Branding worked with One RPM to secure distribution. Within the first 3 weeks of the single release, “Replace You” garnered nearly 90,000 streams on Spotify along with several media placements through interviews, social takeovers, and single announcements. 

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Since then, with Dead Horse's press and promotion strategy, Halston’s dance-pop sound has hit popularity with her two 2020 singles "Replace You" and "Teach Em" amassing over 1.4 million streams on Spotify combined. Halston’s 2021 single "Pinnacle" has surpassed 1 million streams on Spotify. The song has been featured in American Songwriter and received a surprise release party at Houston’s The Vault. 

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Halston’s summer hit “GIRLS” smashed her personal records, scoring 700k Spotify streams in the first month of release. The track hit over 1 million streams and Dead Horse leveraged the song’s popularity to secure a set at Kentuckiana Pride festival in Louisville, Kentucky. Halston also performed at Houston’s House of Blues, opened for Rico Nasty, and was set to perform at the H.E.B. Thanksgiving Day Parade. Halston was featured in the Houston Chronicle and Houstonia Magazine discussing “GIRLS”.

Dead Horse continues to foster collaborations for Halston with record label-signed artists, producers and publishing teams.