Dead Horse Branding was hired to launch and run two Freebird Stores events and launch the downtown Nashville location in a six-month time-frame which also consisted of a National publicity campaign. We first created a special VIP night at the new Downtown Honky-Tonk location, collaborating with United Talent Agency and artist Laci Kaye Booth to kick off the Music City location. A-list influences, music managers, top music industry professionals, and stylists alike - flocked to the Downtown Honky-Tonk location for a night of fashion, drinks and music. We then moved into the Grand Opening event just 3 weeks later and hit hard Nationally with publicity efforts. We also help facilitate and introduce brand collaborations for DOLLY PARTON, LAINEY WILSON, BUFFALO GIRL and TANYA TUCKER.