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CAMPAIGN; Nashville Freebird Fans Block 2nd Avenue With A Honky-Tonk-Style Grand Opening

Publicity, Event Management and Branding

Dead Horse Branding was hired to launch and run two Freebird Stores events and launch the downtown Nashville location in a six-month time-frame which also consisted of a National publicity campaign. We first created a special VIP night at the new Downtown Honky-Tonk location, collaborating with United Talent Agency and artist Laci Kaye Booth to kick off the Music City location. A-list influences, music managers, top music industry professionals, and stylists alike - flocked to the Downtown Honky-Tonk location for a night of fashion, drinks and music. We then moved into the Grand Opening event just 3 weeks later and hit hard Nationally with publicity efforts. We also help facilitate and introduce brand collaborations for DOLLY PARTON, LAINEY WILSON, BUFFALO GIRL and TANYA TUCKER.

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