ERIN DUVALL: HARMONIZING MUSIC AND IDENTITY///

Erin Duvall is an artist of many faces: music, philanthropy, and parenthood. Showcasing Erin's many different roles as a woman and country singer shines through in all of her music. The Dead Horse Branding team designed a campaign for each single with this in mind. The first single, 'Walking Country Song' was about Erin finding her footing and new bravery, allowing destiny to guide her.

With this in mind, the DHB team designed a new photoshoot and EPK to showcase all that Erin embodies as a strong, independent female artist. Through the new photoshoot, our creative design team created a single cover that reflected Erin's roots in the country and captured Erin's new, stronger branding. The single captured the country genre's attention with over 25 placements in the first 4 weeks, including in The Nash News, Bridge Music Magazine, Women of Country, and more. Erin's second single, 'Too Little Too Late,' soared to new heights with a music video release accompanying the single and album artwork once again, with our team keeping the branding tight. The single was released with even more media attention than her previous single and more audience growth. The DHB social media team led a campaign to push plays through audience participation posts and stories. Erin's next single, 'To Be Here' landed her on the cover of Park Cities People. Her latest single, 'Girls Weekend' kept the momentum with media landing Erin on Cowgirl Magazine, CountryPolitan Magazine, Music Row Magazine, and more. The single was backed by a strong social media campaign designed by the DHB team to include her audience in a fun challenge giveaway.