Dead Horse implemented four press campaigns to compliment the dynamic and daring marketing of Daddy's Dogs and its owner, Big Daddy, to bring national awareness to the brand.
ONLINE VIRAL SENSATION///
Daddy's Dogs is one of the fastest-growing restaurants in Nashville, Tennessee. Winning Best Hotdog in Nashville (2019, 2020, 2021), Best Place for a Romantic Dinner (2021), Best Late-Night Eats (2020, 2021), and Best Drinking/Smoking Innovation (Writer’s Choice 2021). They are the "Late Nite Kings" of Nashville, with carts throughout the city and permanent locations in Printer’s Alley, Ole Smoky Distillery, and their flag-ship hotdog stand in the Nations.
Dead Horse implemented four press campaigns to compliment the dynamic and daring marketing of Daddy's Dogs and its owner, Big Daddy, to bring national awareness to the brand. Tying in diverse topics as bizarre as vasectomies to more socially aware holidays, Puppy Play Day, National Hot Dog Day, and Valentines.
Through the four campaigns, we were able to gain national attention for the Nashville-based hot dog king, Big Daddy, and his ever-growing company. The campaigns engaged an audience of over 456 million through TV, Online News, Radio, Print Publicity and Podcasts. The Dead Horse team secured press with various outlets in the food, travel, lifestyle and hospitality industries, including: Nashville Lifestyles, Parade, Nashville News Channel 5, Fast Causal, Nashville Noise, Nashville Eater, and more.