THE GYPSY SCOTMAN///

Colin Lillie, known as the Gypsy Scotsman, is an artist whose music is a reflection of his rich and varied life experiences. Partnering with Dead Horse Branding, Colin aimed to amplify his brand and extend the reach of his music through a strategic press campaign for his single "Grandfather's Country."

The primary objective was to craft a press campaign that would authentically portray Colin's life journey and resonate with a broader audience. The campaign sought to enhance Colin's visibility, attract new fans, and secure media coverage that highlighted his unique story and musical talent. Dead Horse Branding developed a storytelling press campaign that focused on Colin's life experiences and his journey as an artist. The campaign emphasized the authenticity and depth of his music, connecting with listeners on a personal level.

The campaign centered around Colin's personal narrative, including his background as the Gypsy Scotsman and the inspirations behind "Grandfather's Country." Stories and interviews showcased Colin's unique perspective and the life experiences that shaped his music. Targeted media outreach to relevant outlets, including CMAA, Sunburnt Country, and AMRAP, ensured that Colin's story reached a wide audience. Press releases and feature articles highlighted the thematic elements of "Grandfather's Country" and Colin's artistic journey. High-quality content, including interviews, behind-the-scenes videos, and storytelling pieces, provided an in-depth look at Colin's creative process and personal experiences. Visual and written content were designed to be compelling and shareable, encouraging media outlets and fans to engage with Colin's story.

The storytelling press campaign successfully amplified Colin Lillie's brand and extended the reach of his music. Securing features and coverage from prominent outlets such as CMAA, Sunburnt Country, and AMRAP brought Colin's story and music to a wider audience. The authentic portrayal of Colin's journey resonated with new listeners, leading to a significant increase in his fan base. The enhanced visibility resulted in further extending the reach of his music.

The strategic press campaign for "Grandfather's Country" successfully highlighted Colin Lillie's unique artistry and life story, resulting in significant media coverage and a growing fan base. By focusing on authentic storytelling and targeted media outreach, Dead Horse Branding helped Colin Lillie connect with new audiences and enhance his brand in the music industry.