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CHINGY
SERVICES:
-DESIGN
When GRAMMY-nominated, multi-platinum artist Chingy looked to elevate his fragrance lines, Catch (for men) and Caught (for women) he turned to Dead Horse Branding for a fresh, modern look that matched his iconic style.
Our sole mission: redesign the packaging.
The new design captured both sides of Chingy’s persona:
Catch by Chingy – bold, confident, and masculine, with sleek, powerful packaging inspired by his magnetic stage presence.
Caught by Chingy – warm, feminine, and captivating, with a magenta color palette that radiates elegance and charm.
The results? The redesign not only reinvigorated the product’s shelf appeal but also earned the 2025 GDUSA Graphic Design Award, a testament to how impactful a strong visual identity can be.
Dead Horse Branding proved that when the look is right, the brand can hit just as hard as the beats.
