NASHVILLE'S HOME FOR ROCK AND ROLL///

The Dead Horse Branding team had 6 months to reinvent Bowie's Nashville and expand its audience and gain recognition as a legendary rock n' roll venue. We started from the inside out with social media enhancement to reflect the brand's rock nature and tone to gain a larger audience and convert this audience into foot traffic. Additionally, we consulted on the inside decor and overall energy of the room. We incorporated the iconic Bowie's lightning bolts into the external branding of the venue so that your eyes capture the illuminated neon signs as you enter the establishment, which has become downtown Nashville's new iconic ‘Bowie’s Bolts.’ To kick-start a rocking media release and strong marketing driver, we secured a new booking agent and talent roster to reflect the brand's rock n' roll edge every day of the week with live music. The iconic tribute bands that audiences flock to see now play on rotation every Friday night at Bowie's, including Cowboy Mouth, That Arena Rock Show, Rock United, and more. To accompany the new look of Bowie's, the DHB team designed a new merchandise line reflecting Bowie's Bolt and most popular resident band, Loose Lips. With all of Bowie's assets and re-enhancement, we were able to introduce the new authentic rock bar to the Nashville media.