BO DIDDLEY///

Bo Diddley, a pioneering figure in rock music, has been celebrated and reintroduced to contemporary audiences through a collaboration between The Bo Diddley Estate and Dead Horse Branding. This partnership aimed to honor and perpetuate Diddley’s significant influence on rock music by reintroducing him to contemporary audiences. The strategy for this revitalization involved a comprehensive rebranding effort that included a logo redesign, website development, merchandise, social media management, press, and licensing.

Rick Caballo, the art director, played a pivotal role in this endeavor by designing an interactive website that serves as a virtual museum dedicated to Bo Diddley’s life and work. This innovative platform not only celebrates his contributions to music but also earned Caballo his 8th GDUSA award for design, reflecting its high quality and impact.

Following the launch of the website, the digital presence of Bo Diddley saw significant improvements. Social media platforms experienced a notable increase in profile impressions by 2.5 million, with new followers growing by 42% and overall reach expanding by 43.5%. These metrics underscore the effectiveness of the rebranding efforts in engaging and expanding Diddley’s audience.

The partnership also led to new commercial ventures, including collaborations with AXE HEAVEN Miniature Guitars to produce replicas of Diddley’s iconic guitars and with the National Bobblehead Hall of Fame and Museum to create a unique Bo Diddley bobblehead. These initiatives not only serve as merchandise but also help to keep Diddley’s legacy tangible and accessible to fans.

Beyond commercial interests, the collaboration emphasized Diddley’s commitment to community and youth advocacy. He was known for performing at schools to inspire students, and in alignment with this, Middle Tennessee State University (MTSU) and The Bo Diddley Estate have partnered to enhance the university’s music business program. This initiative provides students with opportunities to connect with the origins of rock ‘n’ roll, continuing Diddley’s mission to inspire and educate.

Through these diverse efforts, Bo Diddley’s legacy is preserved and continues to influence new generations of music enthusiasts, reinforcing the call to "STAND WITH BO DIDDLEY."