BEN GALLAHER — GEAR, LIFESTYLE & OUTDOOR BRAND PARTNERSHIP EXPANSION

Country-rock artist Ben Gallaher, signed to Quartz Hill Records, is known for his high-energy live shows, guitar-driven sound, and authentic Americana identity. In collaboration with Ben’s management team, Dead Horse Branding (DHB) was brought in to expand Ben’s brand partnerships, align his authentic country-outdoorsman identity with premium lifestyle and gear brands, and unlock long-term value across music, fashion, and outdoor markets, without compromising artistic integrity.

Reigniting Core Music Partnerships

DHB strengthened Ben’s connection with leading instrument brands by reestablishing partnerships with Fender and Gretsch. This included updated artist discounts, exclusive showroom access, and collaborative content creation. Ben’s promotional posts amplified cross-tag engagement and reinforced his identity as a guitar-forward, gear-driven artist aligned with premier manufacturers.

Lifestyle Fashion Alignment

To broaden Ben’s rugged Americana aesthetic, DHB secured a lifestyle collaboration with Old Gringo Boots, activating premium product placement and coordinated cross-pollination across Old Gringo’s social media channels. Leveraging the brand’s 110K+ Instagram audience, the partnership elevated Ben’s Western fashion presence and expanded his reach into style-conscious, lifestyle-driven audiences.

Entry Into the Outdoor Market

DHB further diversified Ben’s brand story by introducing him to the outdoor and sporting arena through a partnership with Yo-Zuri.

Highlights included:

• Paid Travel and Hosted fishing trip in Port St. Lucie, FL

• On-the-water content and interviews

• Over 111K views across Yo-Zuri’s channels

• Integrated gear support and merchandise

This collaboration expanded Ben’s visibility among fishing, outdoor, and recreational communities.

Artist Diversification Through Music Gear

To highlight another dimension of Ben’s musicianship, DHB secured an endorsement with Uke Logic, providing a premium ukulele package valued at over $1.5K. Ben’s polished content elevated the brand while showcasing versatility beyond his signature electric guitar presence.

Revenue Growth & Long-Term Brand Alignment

DHB enhanced Ben’s earning potential by establishing a long-term partnership with Sweetwater, pairing him with:

• A continuous revenue stream

• Curated product picks

• Paid ad support

• A featured artist webpage

This momentum contributed to Ben’s selection for a NAMM Center Stage performance, placing him in front of top industry executives, global media, and leading gear brands.

Lifestyle Brand Extension: YETI

To round out his outdoor presence, DHB secured a promotional partnership with YETI, featuring a high-value product giveaway. This collaboration further solidified Ben’s adventure-driven image while aligning him with one of the most respected names in the outdoor market.

Outcome

Through strategic collaborations across music gear, Western fashion, and outdoor industries, Dead Horse Branding expanded Ben Gallaher’s brand identity, unlocked new revenue channels, and generated high-impact cross-promotional visibility. These partnerships positioned him as a high-value artist with strong multi-market appeal and long-term brand growth potential.