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Founder of Gigi's Cupcakes Reveals Her Secret Ingredient

Gigi Butler Releases Her Book The Secret Ingredient

Gigi Butler knows a thing or two about business. From starting her own cleaning company at a young age, to founding America's #1 cupcake franchise, this go-getter knows what it takes. Her soon-to-be-released book reveals her secret to success along with every sweet and sour moment that happened along the way.

"Life is a journey of ups and downs. Success is actually picking yourself up after having a failure and being able to find another dream, another path. My secret ingredients, and the sweet and savory recipes at the end of every chapter, make this book delightfully delicious!"

Gigi Butler, Founder of Gigi's Cupcakes

"My favorite story was about Gigi Butler, who literally went from cleaning toilets to owning a cupcake company which generates $35 million in annual sales. Her path wasn't linear and nothing came easy. She was an Oklahoma girl who moved to Nashville with $500 in her pocket at 17 years old to pursue her country music dream."

Daymond John (Shark Tank)

With Gigi's Cupcakes under her belt, Gigi has been exploring new business ventures. This summer, Gigi launched her debut kitchen textile line with Mariasch Studios; a collection that includes kitchen towels, potholders, gift bags, and other kitchen accessories customized with Gigi's sweet and sassy personality.

Her most recent venture is her partnership with Serenade Cabinetry, an American made cabinet company. Throughout Gigi's career, she has cleaned and cooked in hundreds of kitchens. Kitchen design has been an integral part of Gigi's success, and this cupcake extraordinaire knows the difference between an ordinary kitchen and an extraordinary kitchen.

Gigi's book, The Secret Ingredient: Recipes for Success in Business and Life, will be released on December 4th, 2018. Gigi will be celebrating her book launch at Parnassus Books in Nashville, TN on December 3rd, 2018. Come meet Gigi and get your early copy of The Secret Ingredient signed!

Follow Gigi on social media to stay up to date on her book tour and fun giveaways!

To learn more about Gigi Butler, please visit

To learn more about Mariasch Studios, please visit

To learn more about Serenade Cabinetry, please visit

Gigi Butler on social media: @officialgigibutler

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