From the City of Angels to Music City
NASHVILLE, TN – Dead Horse Branding, in true So-Cal fashion, is stoked to announce that Samantha Arevalo-Downey, a recent transplant from Los Angeles, has been promoted to Publicity Manager. Before relocating to Nashville 3 months ago, Samantha worked as a publicist in the film and music industry with high-profile celebrities such as Steven Tyler, Paris Hilton, Afrojack, Vince Vaugh, Justin Long, Nicolas Cage, Chad Michael Murray, and Screamfest Film Fest just to name a few. While attending college at Cal-state Northridge, Samantha also freelanced with the Walt Disney Studios manning advanced screenings and special events.
Downey has traded in the red carpets of Hollywood for the blossoming entertainment industry of Nashville and has already made a big impact at Dead Horse Branding since being hired 3 months ago. In her new position, she will be creating and implementing complete PR and branding campaigns, oversee account management and all the while continuing to secure high-profile interviews for all clients and break the traditional PR mold. “I’m thrilled to have been named publicity manager for Dead Horse Branding! The team here is amazingly talented and cutting edge. Plus working in the branding industry makes my daily duties that much more interesting” says Downey.
Dead Horse Branding was founded in 2015 by Melissa Core- Caballo and Rick Caballo. It is a full-service award winning branding firm that provides critical PR, social media management, marketing, publicity, overall management, graphic design, website building, photography sessions, brand development, and licensing opportunities to their diverse client base. A truely one-stop-branding shop. Dead Horse Branding manages Iconic Country Music producer Tony Brown, developed, managed and co-created Tony’s award winning coffee table book Elvis, Strait to Jesus, headed up Duck Dynasty’s Jep and Jessica’s Robertson’s fashion/accessory line Calvary, managed Grammy winning The O’Connor Band, managed and developed Gigi Butler of Gigi’s Cupcakes first ever lines of licensed goods and endorsements deals, and designed & developed Steven Tyler’s solo band Loving Mary’s brand build.
Dead Horse Branding’s current list of clients includes professional performance coach and author Bill Cakmis, Grammy winning producer Tony Brown, Songwriting University, Americana artist EmiSunshine, social media influencer Halston Dare, Nashville’s leading Automotive Entrepreneur Lee Beaman, and award winning jazz artist and songwriter Marc Jordan among many others.