Publicity and Licensing Brand Build///
Our goal for Kathy Anderson was a straightforward one. Build a National presence through publicity and secure licensing deals that in-turn create more larger publicity opportunities and extra ongoing revenue streams along with building more clientele.
Dead Horse Branding worked with Kathy Anderson and Anderson Design Studio to turn Kathy into a Nationally recognized brand. With over 500 media outlet coverage stories, including over 30 appearances for TV, Print. Dead Horse then engaged our licensing strategy to where Kathy now has three (3) different licensed brands, homewares, rugs and custom wood floors. It is safe to say we achieved our strategy.
Gigi Butler of Gigi's Cupcakes Brand Management and Brand Build///
The Gigi Butler Brand was an in-depth strategy with very clear targets, however the biggest challenge was being very careful not to compromise the Gigi's Cupcakes brand. The focus for the Gigi Butler brand was to create a true personal Gigi Butler mark that reminded you of Gigi's Cupcakes but didn't copy it in any way. The colors are still fresh, sexy and fun with a modern twist.
Our first brand phase was to design the identity, re-build the website,streamline the new expanded message that celebrated ALL culinary aspects of baking and not just cupcakes, create marketing materials to suit the new identity.
Moving into publicity was the second phase to ramping up Gigi's brand awareness, closely followed by speaking for large corporate events & securing/developing licensing deals.
The third phase of Gigi's brand was the launch of her book 'The Secret Ingredient' and her newly signed production deal with Lionsgate for her own baking TV show.
serenade cabinetry brand build,
marketing & publicity plan///
ACPI's Serenade Cabinetry, one of America's leading kitchen and bath manufacturers enlisted Dead Horse Branding to launch their brand into the marketplace. Using a fierce marketing plan including securing an authentic spokesperson for Serenade Cabinetry, redesigning their identity slogan & creating custom theme music, Dead Horse Branding created all of the marketing material, marketing opportunities, designed & executed the website build along with launching all publicity efforts.
loving Mary band brand build///
Dead Horse Branding rallied together with the Loving Mary Band to create a strong branded concept before their tour with Steven Tyler. Loving Mary required everything in a logo that was savvy enough to incorporate all incredible individuals vibes and voice into one. A strong photography session, website build, merchandise design, marketing videos, a cover album shoot and an EPK. Dead Horse achieved these goals in as little as 4 weeks. The Loving Mary logo also WON best identity award by GDUSA (Graphic Design USA).
CALVARY FASHION BY JEP ROBERTSON
of DUCK DYNASTY///
Duck Dynasty's Jep and Jessica Robertson fell in love with a fashion and accessory brand Dead Horse Branding launched "Corello", that they requested Dead Horse to build them a brand of their own. Dead Horse designed and hand crafted everything from - logo design, merchandise design, product development, manufacturing management, photography, graphic design, public relations, social media management, wholesale implementation, the overall website build & day-to -day management of the company. A & E's Duck Dynasty is still America's top rated reality TV show of all time.
iconic country music producer
Iconic music producer Tony Brown was searching for an independent team to manage his brand from top to bottom on a daily basis, 4 years later - branding has never felt so sweet. Dead Horse manages everything Tony Brown including, music projects, publicity, day-to-day management, graphic design, social media, book deals, licensing deals and TV deals. What an icon and what a brand.